Getting a home sold has a lot to do with preparation, price and location, but it also has to do with exposure.  The more qualified buyers who see your home, the better your chances are of getting it sold at the best price, with the best terms and conditions.

To do this, The Residential Group executes a mix of marketing, advertising and promotions that have proven to garner results!

Professional Photography

Each listing, regardless of size or price, is professionally photographed.  These photos are utilized in print advertising, marketing brochures, broker relations and online.

Professional Marketing Materials

Together with your dedicated agent, the marketing staff at The Residential Group creates custom listing materials for our clients listings.  These listing brochures and showsheets are distributed to buyers at open house, during private property showings, and to the broker community.  Additionally, “Just Listed” postcards are created & distributed to the neighbor- hood to maximize property exposure.

Broker Relations and Public Relations

The Residential Group employs a variety of grassroots, broker and public relations activities to get exposure for our client properties, and to promote events such as open houses and broker luncheons. 

Print Advertising

To promote client properties directly to buyers, a mix of adverting and promotions in regional and neighborhood specific publications is fashioned, most often including Boston Homes Publication and the Sunday Boston Globe.

Internet Advertising

Recent statistics show that as many as 89% of buyers are utilizing the Internet to search for real estate listings.  To capitalize on this Internet savy generation of buyers, your property is promoted on sights including Realtor.com, Boston.com, Raveis.com and many others.